Channel letters can also be mounted directly onto the wall. Most citizen prefer the way individually mounted letters look good than those that are on the raceway. When mounting these letters individually, the man hanging the letters must lay out a mounting pattern directly on the wall where it is to be added. Then, holes are drilled for the letters and for the electrical components. Since this process takes a bit longer, it is regularly more high-priced than those installed with a raceway.

Another type of channel letter sign is the open face channel letter sign. These signs are built in a manner similar to approved channel letters, though they can be mounted whether on a raceway or individually. Open channel letters are not well "open." Rather, these letters have a clear face rather than a colored plastic face.

By having a clear face, this type of channel letter sign allows the neon tubing to show through. This makes the sign even more noticeable and nighttime. Channel letters with a colored face tend to overshadow the glow of the neon light.

Channel letters can also be reverse. Reverse channel letters have metal faces as well as returns on the sides of the letters. These channel letters also have a clear plastic backing and are designed for mounting just an inch or so away from a wall. As a result, these channel letters tend to have a halo-lit look at night.

Regardless of the method used, channel letter signs are an productive means of advertising and catching a potential customer's eye.

© 2007 RightNow Communications, Inc.

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